American Marketscape DataStream^™
Gain insight into multicultural markets 

Gain insights and knowledge into high-potential multicultural consumer markets. American MarketScape DataStream offers a wide variety of demographic, economic and geographic variables.

Highlights: 

Areas where Spanish is the dominant language spoken are easily identified at any geographic level 

Data categories include:

The Hispanic Market is Hot -- And Getting Hotter!

You can draw these conclusions and more from American Marketscape DataStream:

"Although Asian households earn far more (on average) than households of other ethnicities and races, Hispanic incomes have increased significantly."

"Nearly one-third of Hispanic households earn more than $50,000 per year."

"Hispanic spending is quite substantial in all major categories, especially due to their relative youth and larger average household size."

"The Hispanic population continues to grow rapidly, even beyond prior expectations. From 35.3 million in 2000 to a projected 47 million in 2008."

"Nearly 80 percent of Hispanics live in neighborhoods where Spanish is commonly spoken. Thirty-four percent live in neighborhoods where Spanish is the dominant language among Hispanics."

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Demographics

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